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It is commonplace for today's transnational enterprises to
undertake political risk analysis when choosing foreign markets and
creating entry strategies. Despite this, non-market elements of
corporate strategy are less well researched than the traditional
market-based perspectives. Providing comprehensive and leading edge
overviews of current scholarship, this Companion surveys the
current state of the field and provides a basis for improving our
understanding of the non-market environment, encouraging new
insights to improve strategies for enhancing a firm's performance
and legitimacy. With a foreword by David Baron, the international
team of contributors includes Jean-Philippe Bonardi, Bennet Zelner,
and Jonathan Doh, who combine to create a book that is essential
reading for students and researchers in business, management, and
politics, including those interested in business regulation,
environmental policy, political risk and corporate social
responsibility.
It is commonplace for today's transnational enterprises to
undertake political risk analysis when choosing foreign markets and
creating entry strategies. Despite this, non-market elements of
corporate strategy are less well researched than the traditional
market-based perspectives. Providing comprehensive and leading edge
overviews of current scholarship, this Companion surveys the
current state of the field and provides a basis for improving our
understanding of the non-market environment, encouraging new
insights to improve strategies for enhancing a firm's performance
and legitimacy. With a foreword by David Baron, the international
team of contributors includes Jean-Philippe Bonardi, Bennet Zelner,
and Jonathan Doh, who combine to create a book that is essential
reading for students and researchers in business, management, and
politics, including those interested in business regulation,
environmental policy, political risk and corporate social
responsibility.
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