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Books > Business & Economics > Business & management > Business strategy
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The Routledge Companion to Non-Market Strategy (Hardcover)
Loot Price: R7,312
Discovery Miles 73 120
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The Routledge Companion to Non-Market Strategy (Hardcover)
Series: Routledge Companions in Business, Management and Marketing
Expected to ship within 12 - 17 working days
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It is commonplace for today's transnational enterprises to
undertake political risk analysis when choosing foreign markets and
creating entry strategies. Despite this, non-market elements of
corporate strategy are less well researched than the traditional
market-based perspectives. Providing comprehensive and leading edge
overviews of current scholarship, this Companion surveys the
current state of the field and provides a basis for improving our
understanding of the non-market environment, encouraging new
insights to improve strategies for enhancing a firm's performance
and legitimacy. With a foreword by David Baron, the international
team of contributors includes Jean-Philippe Bonardi, Bennet Zelner,
and Jonathan Doh, who combine to create a book that is essential
reading for students and researchers in business, management, and
politics, including those interested in business regulation,
environmental policy, political risk and corporate social
responsibility.
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