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This book presents strategies and practices to allow everyday
companies to cope with the fundamentally changing landscape of
business models and to take advantage of the huge business
opportunities arising from the advent of big data. It develops
several case studies from companies in traditional industries like
LEGO, Yamato and Mediq, but also examines small start-ups like
Space Tango, which is partnering with major multinationals to
develop new business models using big data. The book argues that
businesses need to adapt and embark on their big data journey,
helps them take the first step, and guides them along their way. It
presents successful examples and deducts essential takeaway lessons
from them, equipping executives to capitalize on big data and
enabling them to make intelligent decisions in the big data
transformation, giving their companies an essential competitive
edge.
This book presents strategies and practices to allow everyday
companies to cope with the fundamentally changing landscape of
business models and to take advantage of the huge business
opportunities arising from the advent of big data. It develops
several case studies from companies in traditional industries like
LEGO, Yamato and Mediq, but also examines small start-ups like
Space Tango, which is partnering with major multinationals to
develop new business models using big data. The book argues that
businesses need to adapt and embark on their big data journey,
helps them take the first step, and guides them along their way. It
presents successful examples and deducts essential takeaway lessons
from them, equipping executives to capitalize on big data and
enabling them to make intelligent decisions in the big data
transformation, giving their companies an essential competitive
edge.
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R1,150
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Discovery Miles 8 890
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