Strategy is Digital - How Companies Can Use Big Data in the Value Chain (Hardcover, 1st ed. 2016)

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	June 2016
First published:	2016
Authors:	Carlos Cordon • Pau Garcia-Mila • Teresa Ferreiro Vilarino • Pablo Caballero
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Hardcover
Pages:	144
Edition:	1st ed. 2016
ISBN-13:	978-3-319-31131-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	3-319-31131-X
Barcode:	9783319311319

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