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Understanding Luxury Fashion - From Emotions to Brand Building (Paperback, 1st ed. 2020): Isabel Cantista, Teresa Sadaba Understanding Luxury Fashion - From Emotions to Brand Building (Paperback, 1st ed. 2020)
Isabel Cantista, Teresa Sadaba
R4,739 Discovery Miles 47 390 Ships in 10 - 15 working days

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020): Isabel Cantista, Teresa Sadaba Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020)
Isabel Cantista, Teresa Sadaba
R4,755 Discovery Miles 47 550 Ships in 10 - 15 working days

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019... Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (Hardcover, 1st ed. 2019)
Nadzeya Kalbaska, Teresa Sadaba, Francesca Cominelli, Lorenzo Cantoni
R4,523 Discovery Miles 45 230 Ships in 10 - 15 working days

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Hardcover, 1st ed. 2021): Teresa... Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Hardcover, 1st ed. 2021)
Teresa Sadaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig
R4,747 R4,338 Discovery Miles 43 380 Save R409 (9%) Ships in 9 - 15 working days

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Paperback, 1st ed. 2021): Teresa... Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Paperback, 1st ed. 2021)
Teresa Sadaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig
R5,267 Discovery Miles 52 670 Ships in 10 - 15 working days

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019... Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (Paperback, 1st ed. 2019)
Nadzeya Kalbaska, Teresa Sadaba, Francesca Cominelli, Lorenzo Cantoni
R4,490 Discovery Miles 44 900 Ships in 10 - 15 working days

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Media, Terrorism, and Theory - A Reader (Hardcover): Anandam P. Kavoori, Todd Fraley Media, Terrorism, and Theory - A Reader (Hardcover)
Anandam P. Kavoori, Todd Fraley; Contributions by Simon Cottle, Marion Herz, Douglas Kellner, …
R4,202 Discovery Miles 42 020 Ships in 10 - 15 working days

Over the past few years, coverage of terror attacks has featured prominently in numerous media outlets. Drawing on both popular and academic articles, the essays in Media, Terrorism, and Theory: A Reader analyze the larger issues surrounding media's portrayal of terrorism, including terrorism as a media event, war and media, nationalism and media, public responsibility, and journalistic accountability. Renowned contributors from around the world explore these issues as they relate to a global community. From such diverse fields as cultural studies, political science, media studies, architecture, and information science, each brings a distinctive perspective. Answering a growing need to understand media discourse on terrorism, Media, Terrorism, and Theory complements readings in upper-level mass communication courses and will appeal to students and scholars of international media and terrorism.

Media, Terrorism, and Theory - A Reader (Paperback): Anandam P. Kavoori, Todd Fraley Media, Terrorism, and Theory - A Reader (Paperback)
Anandam P. Kavoori, Todd Fraley; Contributions by Simon Cottle, Marion Herz, Douglas Kellner, …
R1,489 Discovery Miles 14 890 Ships in 10 - 15 working days

Over the past few years, coverage of terror attacks has featured prominently in numerous media outlets. Drawing on both popular and academic articles, the essays in Media, Terrorism, and Theory: A Reader analyze the larger issues surrounding media's portrayal of terrorism, including terrorism as a media event, war and media, nationalism and media, public responsibility, and journalistic accountability. Renowned contributors from around the world explore these issues as they relate to a global community. From such diverse fields as cultural studies, political science, media studies, architecture, and information science, each brings a distinctive perspective. Answering a growing need to understand media discourse on terrorism, Media, Terrorism, and Theory complements readings in upper-level mass communication courses and will appeal to students and scholars of international media and terrorism.

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