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Books > Business & Economics > Business & management > Business negotiation

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Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020) Loot Price: R4,582

Discovery Miles 45 820

Repayment Terms: R429 pm x 12*

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Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020)

Isabel Cantista, Teresa Sadaba

Series: Palgrave Advances in Luxury

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Loot Price R4,582 Discovery Miles 45 820 | Repayment Terms: R429 pm x 12*

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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Advances in Luxury
Release date:	November 2019
First published:	2020
Editors:	Isabel Cantista • Teresa Sadaba
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	284
Edition:	1st ed. 2020
ISBN-13:	978-3-03-025653-1
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Business negotiation Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Humanities > Philosophy > Topics in philosophy > Aesthetics Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > Earth & environment > The environment > Applied ecology > General Books > Philosophy > Topics in philosophy > Aesthetics Promotions
LSN:	3-03-025653-7
Barcode:	9783030256531