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Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020) Loot Price: R4,312
Discovery Miles 43 120
Repayment Terms: R404 pm x 12*
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Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020): Isabel Cantista, Teresa Sadaba

Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020)

Isabel Cantista, Teresa Sadaba

Series: Palgrave Advances in Luxury

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Loot Price R4,312 Discovery Miles 43 120 | Repayment Terms: R404 pm x 12*

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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Palgrave Advances in Luxury
Release date: November 2019
First published: 2020
Editors: Isabel Cantista • Teresa Sadaba
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 284
Edition: 1st ed. 2020
ISBN-13: 978-3-03-025653-1
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Business negotiation
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Humanities > Philosophy > Topics in philosophy > Aesthetics
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General
Books > Earth & environment > The environment > Applied ecology > General
Books > Philosophy > Topics in philosophy > Aesthetics
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LSN: 3-03-025653-7
Barcode: 9783030256531

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