|
Books > Business & Economics > Business & management > Business negotiation
|
Buy Now
Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020)
Loot Price: R4,370
Discovery Miles 43 700
|
|
|
Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020)
Series: Palgrave Advances in Luxury
Expected to ship within 12 - 17 working days
|
Offering an original contribution to the field of luxury and
fashion studies, this edited collection takes a philosophical
perspective, addressing the idea that humans need luxury. From this
framework it delves deep into two particular dimensions of luxury,
emotions and society, and concludes with cases of brand building in
order to illustrate the two dimensions at work. Comparative
analysis between countries is brought together with an emphasis on
China. Chapters address the ongoing growth in the market, as well
as the significant changes in the sector brought about by fast
international expansion and an increased focus on ethical supply
and sustainability, making the book an insightful read for scholars
of fashion business, luxury and branding.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
