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Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Hardcover, 1st ed. 2021) Loot Price: R4,005
Discovery Miles 40 050
Repayment Terms: R375 pm x 12*
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Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Hardcover, 1st ed. 2021): Teresa...

Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Hardcover, 1st ed. 2021)

Teresa Sadaba, Nadzeya Kalbaska, Francesca Cominelli, Lorenzo Cantoni, Marta Torregrosa Puig

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List price R4,375 Loot Price R4,005 Discovery Miles 40 050 | Repayment Terms: R375 pm x 12* You Save R370 (8%)

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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: September 2021
First published: 2021
Editors: Teresa Sadaba • Nadzeya Kalbaska • Francesca Cominelli • Lorenzo Cantoni • Marta Torregrosa Puig
Dimensions: 235 x 155 x 28mm (L x W x T)
Format: Hardcover
Pages: 337
Edition: 1st ed. 2021
ISBN-13: 978-3-03-081320-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-03-081320-7
Barcode: 9783030813208

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