Fashion Communication - Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Hardcover, 1st ed. 2021)

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	September 2021
First published:	2021
Editors:	Teresa Sadaba • Nadzeya Kalbaska • Francesca Cominelli • Lorenzo Cantoni • Marta Torregrosa Puig
Dimensions:	235 x 155 x 28mm (L x W x T)
Format:	Hardcover
Pages:	337
Edition:	1st ed. 2021
ISBN-13:	978-3-03-081320-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-081320-7
Barcode:	9783030813208

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