Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (Paperback, 1st ed. 2019)

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	August 2020
First published:	2019
Editors:	Nadzeya Kalbaska • Teresa Sadaba • Francesca Cominelli • Lorenzo Cantoni
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	300
Edition:	1st ed. 2019
ISBN-13:	978-3-03-015438-7
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Promotions
LSN:	3-03-015438-6
Barcode:	9783030154387

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