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Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (Hardcover, 1st ed. 2019)
Loot Price: R4,263
Discovery Miles 42 630
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Fashion Communication in the Digital Age - FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (Hardcover, 1st ed. 2019)
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This book represents a major milestone in the endeavour to
understand how communication is impacting on the fashion industry
and on societal fashion-related practices and values in the digital
age. It presents the proceedings of FACTUM 19, the first in a
series of fashion communication conferences that highlights
important theoretical and empirical work in the field. Beyond
documenting the latest scientific insights, the book is intended to
foster the sharing of methodological approaches, expand the
dialogue between communications' studies and fashion-related
disciplines, help establish an international and interdisciplinary
network of scholars, and offer encouragement and fresh ideas to
junior researchers. It is of high value to academics and students
in the fields of fashion communication, fashion marketing, visual
studies in fashion, digital transformation of the fashion industry,
and the cultural heritage dimension of fashion. In addition, it is
a key resource for professionals seeking sound research on fashion
communication and marketing.
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