Once celebrated for connecting people and circulating ideas, social media are facing mounting criticisms about their anticompetitive reach, addictive design, and toxicity to democracy. Known cumulatively as the "techlash," journalists, users, and politicians are asking social media platforms to account for being too big, too engaging, and too unruly. In the age of the techlash, strategies to regulate how platforms operate technically, economically, and legally, are often stacked against individual tactics to manage the effects of social media by disconnecting from them. These disconnection practices-from restricting screen time and detoxing from device use to deleting apps and accounts-often reinforce rather than confront the ways social media organize attention, everyday life, and society. Reckoning with Social Media challenges the prevailing critique of social media that pits small gestures against big changes, that either celebrates personal transformation or champions structural reformation. This edited volume reframes evaluative claims about disconnection practices as either restorative or reformative of current social media systems by beginning where other studies conclude: the ambivalence, commodification, and complicity of separating from social media.

Exploring and conceptualizing practices, technologies, and politics of disconnecting How do we think beyond the dominant images and imaginaries of connectivity? Undoing Networks enables a different connectivity: "digital detox" is a luxury for stressed urbanites wishing to lead a mindful life. Self-help books advocate "digital minimalism" to recover authentic experiences of the offline. Artists envision a world without the internet. Activists mobilize against the expansion of the 5G network. If connectivity brought us virtual communities, information superhighways, and participatory culture, disconnection comes with privacy tools, Faraday shields, and figures of the shy. This book explores nonusage and the "right to disconnect" from work and from the excessive demands of digital capitalism.

An urgent examination of the threat posed to social media by user disconnection, and the measures websites will take to prevent it No matter how pervasive and powerful social media websites become, users always have the option of disconnecting-right? Not exactly, as Tero Karppi reveals in this disquieting book. Pointing out that platforms like Facebook see disconnection as an existential threat-and have undertaken wide-ranging efforts to eliminate it-Karppi argues that users' ability to control their digital lives is gradually dissipating. Taking a nonhumancentric approach, Karppi explores how modern social media platforms produce and position users within a system of coded relations and mechanisms of power. For Facebook, disconnection is an intense affective force. It is a problem of how to keep users engaged with the platform, but also one of keeping value, attention, and desires within the system. Karppi uses Facebook's financial documents as a map to navigate how the platform sees its users. Facebook's plans to connect the entire globe through satellites and drones illustrates the material webs woven to keep us connected. Karppi analyzes how Facebook's interface limits the opportunity to opt-out-even continuing to engage users after their physical death. Showing how users have fought to take back their digital lives, Karppi chronicles responses like Web2.0 Suicide Machine, an art project dedicated to committing digital suicide. For Karppi, understanding social media connectivity comes from unbinding the bonds that stop people from leaving these platforms. Disconnection brings us to the limit of user policies, algorithmic control, and platform politics. Ultimately, Karppi's focus on the difficulty of disconnection, rather than the ease of connection, reveals how social media has come to dominate human relations.

An urgent examination of the threat posed to social media by user disconnection, and the measures websites will take to prevent it No matter how pervasive and powerful social media websites become, users always have the option of disconnecting—right? Not exactly, as Tero Karppi reveals in this disquieting book. Pointing out that platforms like Facebook see disconnection as an existential threat—and have undertaken wide-ranging efforts to eliminate it—Karppi argues that users’ ability to control their digital lives is gradually dissipating.  Taking a nonhumancentric approach, Karppi explores how modern social media platforms produce and position users within a system of coded relations and mechanisms of power. For Facebook, disconnection is an intense affective force. It is a problem of how to keep users engaged with the platform, but also one of keeping value, attention, and desires within the system. Karppi uses Facebook’s financial documents as a map to navigate how the platform sees its users. Facebook’s plans to connect the entire globe through satellites and drones illustrates the material webs woven to keep us connected. Karppi analyzes how Facebook’s interface limits the opportunity to opt-out—even continuing to engage users after their physical death. Showing how users have fought to take back their digital lives, Karppi chronicles responses like Web2.0 Suicide Machine, an art project dedicated to committing digital suicide.  For Karppi, understanding social media connectivity comes from unbinding the bonds that stop people from leaving these platforms. Disconnection brings us to the limit of user policies, algorithmic control, and platform politics. Ultimately, Karppi’s focus on the difficulty of disconnection, rather than the ease of connection, reveals how social media has come to dominate human relations.