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The United States has been near the forefront of global consumption
trends since the 1700s, and for the past century and more,
Americans have been the world's foremost consuming people. Informed
and inspired by the literature from consumer culture theory, as
well as drawing from numerous studies in social and cultural
history, A History of American Consumption tells the story of the
American consumer experience from the colonial era to the present,
in three cultural threads. These threads recount the assignment of
meaning to possessions and consumption, the gendered ideology and
allocation of consumption roles, and resistance through
anti-consumption thought and action. Brief but scholarly, this book
provides a thought provoking, introduction to the topic of American
consumption history informed by research in consumer culture
theory. By examining and explaining the core phenomenon of product
consumption and its meaning in the changing lives of Americans over
time, it provides a valuable contribution to the literature on the
subjects of consumption and its causes and consequences. Readable
and insightful, it will be of interest to scholars and advanced
students in consumer behaviour, advertising, and marketing and
business history.
The United States has been near the forefront of global consumption
trends since the 1700s, and for the past century and more,
Americans have been the world's foremost consuming people. Informed
and inspired by the literature from consumer culture theory, as
well as drawing from numerous studies in social and cultural
history, A History of American Consumption tells the story of the
American consumer experience from the colonial era to the present,
in three cultural threads. These threads recount the assignment of
meaning to possessions and consumption, the gendered ideology and
allocation of consumption roles, and resistance through
anti-consumption thought and action. Brief but scholarly, this book
provides a thought provoking, introduction to the topic of American
consumption history informed by research in consumer culture
theory. By examining and explaining the core phenomenon of product
consumption and its meaning in the changing lives of Americans over
time, it provides a valuable contribution to the literature on the
subjects of consumption and its causes and consequences. Readable
and insightful, it will be of interest to scholars and advanced
students in consumer behaviour, advertising, and marketing and
business history.
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