Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.

Swiping a grocery store's loyal-customer card has become second nature to shoppers these days. "Scoring Points," one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two key members of the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger.

Is everything just as it should be, or is the world spiraling out of control and we must try to save it? Is life simple, once we understand how it works, or is it so complicated only a nuclear physicist could understand it? The authors claim that life is simple, but only if we accept what we encounter with equanimity and are willing to replace old ideas with new ones that make more sense. Attachment, resistance, and emotional reactions are what make life difficult. Is there a personal God? Does Satan exist? Do politics have a role in the spiritual development of our world? What part does sex play in our spiritual development? This is not a "safe" book. The authors have answers for all these questions and more, but not all readers will agree with them. And that is as it should be, according to them. Their concepts of how life works, based on Ancient Wisdom teachings, will make you analyze, ponder over, and re-assess your entire belief system. The overall message is one of assurance. As one reader said, "It gave me hope. I never considered myself a spiritual person until I read this book." "This book speaks in today's language to seekers of all ages. Whether a seasoned student or a beginner, it opens new doors and fresh vistas on the soul's journey to wisdom. It is indeed a practical guide, at the same time surveying all the principles necessary for understanding the wisdom-tradition we know as Theosophy. This book brings the Ancient Wisdom into the 21st century " - Joy Mills, author of Reflections on an Ancient Wisdom "Ancient Wisdom for a New Age provides some very important advice for those who want to live the spiritual life. The chapter on reincarnation is especially well-done. Hunt and Benedict are to be commended for making a noble effort to help spiritual pilgrims on their way. By far the most practical chapter in the book is 'Your Spiritual Practice'." - Quest Magazine

What is our purpose as humans? To become perfect. Perfection means graduating from the human realm to that of the Adepts or Mah tmas, becoming members of the Spiritual Hierarchy. For some, perfection will come within a relatively short time. For others, in the far distant future. The choice is yours. The Ancient Wisdom is the foundation of all world religions and contains the key to enlightenment; yet few people have been able to sort through the accretions of the centuries in order to discover these nuggets of truth. If you have ever wished for a manual on how life works, this is it.

In this eagerly awaited book, two pioneers in the therapeutic movement challenge today's "tell-all" psychotherapy programs. Their plan: learn to discern confessions that liberate from those that damage privacy and individuality. Citing authentic case histories drawn from professional experience, the authors show how to achieve an inner sense of balance, peace, and pleasure. Important secrets should be revealed only in safe environments, which they call "sacred space." Applying this concept of appropriate telling -- and keeping -- of secrets empowers you to realize your potential for creativity, love, and joyous self-expression. Learn how to:
-- confront your shame and start talking
-- build stronger friendships and more intimate relationships
-- make optimal use of the therapeutic process
-- explore and understand powerful secrets
-- develop healthy boundaries in relating to lover, spouse, family, friends.

This book also provides techniques -- such as a method for learning how to understand your body's messages and a "Life-Enhancement" grid -- to help you make appropriate daily choices about self-disclosures so that you can make peace with the secrets of the past...and move on to a more fulfilling future.

This is the Spanish translation of "Ancient Wisdom for a New Age: A Practical Guide for Spiritual Growth." What is our purpose as humans? To become perfect. Perfection means graduating from the human realm to that of the Adepts or Mahatmas, becoming members of the Spiritual Hierarchy. Have you ever wished for a manual on how life works? Now you have one. For some, perfection will come within a relatively short time. For others, in the far distant future. The choice is yours.