First published in 1980, this compact introduction to television broadcasting as an industry offers jargon-free analysis of every many aspects of broadcasting.;Stuart Hood draws on his inside experience of the industry (and its politics) to present this work as an unashamed - but increasingly critical - defence of television as a legitimate public forum. Updated to include the momentous changes in broadcasting over recent decades, and coverage of specific broadcasting "events" such as the Gulf War, the 4th edition of this work provides a key text for those with an interest in studying television as a medium.