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This book honors the contributions and career of Cipriano Forza,
Professor of Management Engineering at the University of Padova,
Italy. He is a Member of the Scientific Committee of Academic
Journal Guide (ABS), an Associate Editor of the Decision Sciences
Journal and a former Associate Editor of the Journal of Operations
Management, where he curated a special issue on “Coordinating
Product Design, Process Design, and Supply Chain Design
Decisions”. As one of the world’s foremost researchers in the
area of mass customization and operations management, Prof. Forza
published more than 200 scientific articles with over 10,000
citations on Google Scholar. For his groundbreaking work, he
received several awards, including the Dr. Theo Williamson Award
for Excellence (1997), best paper awards by Production Planning and
Control (2005) and the Journal of Operations Management (2006), the
Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship
Awards (2021). Leading researchers and practitioners that have been
working with the honoree contributed a broad range of findings from
conceptual and empirical research about mass customization and
personalization to this book. The individual chapters take a
customer centric view on the challenges and opportunities of
product and service customization from an operations management,
information technology, entrepreneurship, marketing, and
organizational perspective. The authors explore key ideas, current
developments as well as future research directions.
Mass Customization excites both Researchers and Practitioners
because of the possibility to produce customized products with mass
production efficiency. Mass Customization - An Exploration of
European Characteristics gives an overview on the need for
personalisation from a customer perspective, analyses Mass
Customization theories and assesses relevant best practices of
European and International markets. The results of a survey among
more than 500 European customers show a declining willingness of
customers to compromise on the issue of suitability of products to
their personal needs and preferences, the possibility for companies
to break brand loyalty and the influence of immediate availability,
delivery time and price to the customer's willingness to take part
in the co-creation process.
Mass Customization has become important to business because of
the difficulties of customers to find what they want despite an
increase in product variety for many products over the past
decades. The emergence of modern technologies in production and
communication, however, allows companies to produce customized
products without relinquishing economies of scale. With only few
companies having taken this promising path, the authors believe
that Mass Customization and Mass Customization related marketing
strategies will play an essential role in the future and prompt
both market leaders and their competitors to offer customization on
a large scale for a vast variety of products.
"
Die Autoren untersuchen in diesem essential, welche Rolle Virtual
Reality zukunftig im Tourismus spielen wird. Zu diesem Zweck
vergleichen sie die beiden verwandten Technologien Virtual Reality
und Augmented Reality miteinander und beschreiben aktuelle
Anwendungsbereiche im Tourismus. Anschliessend werden 18 Prognosen
- basierend auf politischen, oekonomischen, soziokulturellen und
technologische Faktoren - entwickelt, um die Frage zu beantworten,
wie Virtual Reality die Auswahlentscheidung einer
Tourismusdestination im Jahr 2025 beeinflussen wird. Um das
wahrscheinlichste Zukunftsszenario zu finden, bewerten Experten die
Prognosen im Rahmen einer Online-Delphi-Studie.
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