The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

Handelsleistungen werden immer komplexer und austauschbar. Die Konsequenz der Kunden: Sie kaufen nicht mehr, sie streiken. "Consumer Confusion" heisst das Stichwort. Die Autoren beschreiben, wie Anbieter konkrete Ursachen dieser "Kauferverwirrung" identifizieren konnen. Und sie liefern Tipps, wie Hersteller und Handler ihrem Unternehmen und ihren Produkten ein starkes Profil geben und so die Kaufbereitschaft beim Kunden erhohen konnen.

(Book). The first complete music educators' guide to harnessing the power of YouTube for students, YouTube in Music Education teaches instructors how to tap into the excitement of YouTube with students by creating, posting, and promoting videos on the most popular media service in the world. Explaining how to record and edit videos, add effects, and upload content, Dr. Tom Rudolph and Dr. James Frankel describe everything from the basics of video production to advanced applications for use in the classroom. The authors explain how teachers can use YouTube privately with their students and integrate it with websites and blogs. Educators can use YouTube for applications that include creating instrument and software tutorials, evaluating group and individual performances, sharing content with students, and other uses. * More than 50 strategies for integrating YouTube into the music curriculum * Tutorials on video and audio production and preparing and uploading content Music educators selected this book as "The Best Web Tool" in the Tools for Schools poll at the 2010 NAMM show