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This volume brings together two hitherto disparate domains of
scholarly inquiry: organization and management studies on the one
hand, and the study of visual and multimodal communication on the
other. Within organization and management studies it has been
recognized that organizational reality and communication are
becoming increasingly visual, and, more generally, multimodal,
whether in digital form or otherwise. Within multimodality studies
it has been noted that many forms of contemporary communication are
deeply influenced by organizational and managerial communication,
as formerly formal and bureaucratic types of communication
increasingly adopt promotional language and multimodal document
presentation. Visual and Multimodal Research in Organization and
Management Studies integrates these two domains of research in a
way that will benefit both. In particular, it conceptually and
empirically connects recent insights from visual and multimodality
studies to ongoing discussions in organization and management
theory. Throughout, the book shows how a visual/multimodal lens
enriches and extends what we already know about organization,
organizations, and practices of organizing, but also how concepts
from organization and management studies can be highly productive
in further developing insights on visual and multimodal
communication. Due to its essentially interdisciplinary objectives,
the book will prove inspiring for academics and scholars of
management, the sociology of organizations as well as related
disciplines such as applied linguistics and visual studies.
M.A.K Halliday's work has been hugely influential in linguistics
and beyond since the 1960s. This is a collection of interviews with
key figures in the generation of social semioticians who have taken
Halliday's concept of social semiotics and developed it further in
various directions, making their own original contributions to
theory and practice. This book highlights their main lines of
thought and considers how they relate to both the original concept
of social semiotics and to each other. Key themes include:
Linguistic studies, multilinguality and evolution of language;
Text, discourse and classroom studies; Digital texts, computer
communication and science teaching; Multimodal text- and discourse
analysis; Education and literacy; Media work and visual and audio
modes; Critical Discourse Analysis. Featuring interviews with
leading figures from linguistics, education and communication
studies, a framing introduction and concluding chapter summing up
commonalities and differences, connections and conflicts and key
themes, this is essential reading for any scholar or student
working in the area of social semiotics and systemic functional
linguistics. Additional video resources are available on the
Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo
Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
This volume brings together two hitherto disparate domains of
scholarly inquiry: organization and management studies on the one
hand, and the study of visual and multimodal communication on the
other. Within organization and management studies it has been
recognized that organizational reality and communication are
becoming increasingly visual, and, more generally, multimodal,
whether in digital form or otherwise. Within multimodality studies
it has been noted that many forms of contemporary communication are
deeply influenced by organizational and managerial communication,
as formerly formal and bureaucratic types of communication
increasingly adopt promotional language and multimodal document
presentation. Visual and Multimodal Research in Organization and
Management Studies integrates these two domains of research in a
way that will benefit both. In particular, it conceptually and
empirically connects recent insights from visual and multimodality
studies to ongoing discussions in organization and management
theory. Throughout, the book shows how a visual/multimodal lens
enriches and extends what we already know about organization,
organizations, and practices of organizing, but also how concepts
from organization and management studies can be highly productive
in further developing insights on visual and multimodal
communication. Due to its essentially interdisciplinary objectives,
the book will prove inspiring for academics and scholars of
management, the sociology of organizations as well as related
disciplines such as applied linguistics and visual studies.
M.A.K Halliday's work has been hugely influential in linguistics
and beyond since the 1960s. This is a collection of interviews with
key figures in the generation of social semioticians who have taken
Halliday's concept of social semiotics and developed it further in
various directions, making their own original contributions to
theory and practice. This book highlights their main lines of
thought and considers how they relate to both the original concept
of social semiotics and to each other. Key themes include:
Linguistic studies, multilinguality and evolution of language;
Text, discourse and classroom studies; Digital texts, computer
communication and science teaching; Multimodal text- and discourse
analysis; Education and literacy; Media work and visual and audio
modes; Critical Discourse Analysis. Featuring interviews with
leading figures from linguistics, education and communication
studies, a framing introduction and concluding chapter summing up
commonalities and differences, connections and conflicts and key
themes, this is essential reading for any scholar or student
working in the area of social semiotics and systemic functional
linguistics. Additional video resources are available on the
Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo
Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
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