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Advertising and Integrated Brand Promotion (Paperback, 9th edition): Richard Semenik, Thomas O'Guinn, Angeline Close... Advertising and Integrated Brand Promotion (Paperback, 9th edition)
Richard Semenik, Thomas O'Guinn, Angeline Close Scheinbaum
R1,277 R1,143 Discovery Miles 11 430 Save R134 (10%) Ships in 10 - 15 working days

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

Advertising and Integrated Brand Promotion (Paperback, 8th edition): Thomas O'Guinn, Angeline Close Scheinbaum, Chris... Advertising and Integrated Brand Promotion (Paperback, 8th edition)
Thomas O'Guinn, Angeline Close Scheinbaum, Chris Allen, Richard Semenik
R1,286 R1,152 Discovery Miles 11 520 Save R134 (10%) Ships in 10 - 15 working days

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (Paperback, 7th edition): Thomas... Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (Paperback, 7th edition)
Thomas O'Guinn, Chris Allen, Richard Semenik, Angeline Close Scheinbaum
R4,367 Discovery Miles 43 670 Ships in 9 - 15 working days

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

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