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Von der Offline- zur Online-Kommunikation (German, Paperback, 2005 ed.): Stephan Platt Von der Offline- zur Online-Kommunikation (German, Paperback, 2005 ed.)
Stephan Platt; Foreword by Erika Wolf, Dieter Kopitzki, Tim Gotthardt, Charly Frech
R1,801 Discovery Miles 18 010
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Ships in 10 - 15 working days

Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft.

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