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Books > Reference & Interdisciplinary > Communication studies

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Von der Offline- zur Online-Kommunikation (German, Paperback, 2005 ed.) Loot Price: R1,801
Discovery Miles 18 010
Repayment Terms: R169 pm x 12*
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Von der Offline- zur Online-Kommunikation (German, Paperback, 2005 ed.): Stephan Platt

Von der Offline- zur Online-Kommunikation (German, Paperback, 2005 ed.)

Stephan Platt; Foreword by Erika Wolf, Dieter Kopitzki, Tim Gotthardt, Charly Frech

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Loot Price R1,801 Discovery Miles 18 010 | Repayment Terms: R169 pm x 12*

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Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: November 2005
First published: 2005
Authors: Stephan Platt
Foreword by: Erika Wolf • Dieter Kopitzki • Tim Gotthardt • Charly Frech
Dimensions: 244 x 170 x 15mm (L x W x T)
Format: Paperback • Other digital
Pages: 286
Edition: 2005 ed.
ISBN-13: 978-3-8244-0821-4
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-0821-X
Barcode: 9783824408214

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