The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall.

We live in a manufactured world. Unless you are floating naked through space, you are right now in direct contact with multiple manufactured products, including furniture, technology, clothing, and even food. And yet the processes by which these things appear in our lives are virtually invisible. How often do we stop to think: Where do the things we buy actually come from? How are they made, and how do they make their way into our hands?

The answers can be found in How Things Are Made, which traces the surprising paths taken by everyday items to reach consumers, from design to creation to delivery. Innovation expert Tim Minshall takes us on a journey through the manufacturing world, from the smallest job shops to mega-factories, from global shipping hubs to local delivery at your door, revealing the inner workings of the system that runs 24-7-365 to make and deliver the things we need—or want—to live our daily lives, including cars, cakes, phones, planes, drugs, and medical devices. Along the way, he explores how we can improve the fragility of our global manufacturing system and the impact it has on the natural world, presenting a path to a truly sustainable future.

Brimming with energy and lively examples, How Things Are Made maps the awe-inspiring global system of manufacturing that enables virtually every aspect of our existence. By making sense of this surprising and hidden world, we are able to make better choices for ourselves, our communities, and the planet.