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Churn-Management Im B2b-Kontext - Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen... Churn-Management Im B2b-Kontext - Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen Und Heterogenem Kundenverhalten (German, Paperback, 2008 ed.)
Prof Dr Manfred Krafft; Tim Tecklenburg
R2,285 Discovery Miles 22 850
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Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschaftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklart werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist."

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