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Despite its importance, few companies have cracked the code on
strategic planning. Meetings occur, white boards are filled, and
then somehow, magic happens - a binder appears, supposedly
summarizing the decisions agreed to by the leadership team.
Unfortunately, that is where the magic ends. The strategic plan is
rarely used and left to languish on a credenza till next year. Most
strategic planning books focus on theoretical frameworks or rely on
an approach endorsed by a single "ideal company." Generic models
and classroom-inspired case studies rarely hold up to the rigors of
the real world. And though it's true that some companies have
obtained success in strategic planning, there is no guarantee that
their approach will work for your organization - there is no sliver
bullet Written by seasoned practitioners who have applied the tools
in over 200 client companies, Strategic Planning Unleashed provides
a practical, comprehensive playbook for each phase of the process;
Environmental Assessment, Internal Capabilities Assessment,
Strategy Development, and Strategy Deployment. The methodology is
scalable to different sized organizations and includes many
strategic planning tools that are not in the public domain.
Regardless of your company's size, complexity, offering portfolio,
or geographic scope, Strategic Planning Unleashed will help your
organization analyze its external environment, reach consensus on
your sources of competitive advantage, identify a business
strategy, and execute it seamlessly.
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