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Books > Business & Economics > Business & management > Management of specific areas

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Marketing Analytics - Essential Tools For Data-Driven Decisions (Hardcover) Loot Price: R884

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Repayment Terms: R83 pm x 12*

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Marketing Analytics - Essential Tools For Data-Driven Decisions (Hardcover): Rajkumar Venkatesan, Paul W. Farris, Ronald T....

Marketing Analytics - Essential Tools For Data-Driven Decisions (Hardcover)

Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox

Series: Darden Business Series

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List price ~~R1,022~~ Loot Price R884 Discovery Miles 8 840 | Repayment Terms: R83 pm x 12* You Save R138 (14%)

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

General

Imprint:	University of Virginia Press
Country of origin:	United States
Series:	Darden Business Series
Release date:	December 2020
Authors:	Rajkumar Venkatesan • Paul W. Farris • Ronald T. Wilcox
Dimensions:	229 x 178 x 29mm (L x W x T)
Format:	Hardcover
Pages:	336
ISBN-13:	978-0-8139-4515-6
Categories:	Books > Business & Economics > Business & management > Management of specific areas > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Marketing Promotions > Season Switch Sale > Books > Business
LSN:	0-8139-4515-1
Barcode:	9780813945156