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Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organization. To place this unprecedented achievement in perspective, the authors analyze and interpret the responses of cotton growers over two hundred years to the timeless problems of nature, technology, markets, and politics. The upshot is a dramatic history of how growers learned--after more than a century and a half of trying to manage supply--how to drive and shape demand for their commodity. This key change in perspective and behavior was accomplished by the creation of a unique public-private company that helped thousands of growers to cultivate demand and to survive in an increasingly competitive global marketplace. The impact of Cotton Incorporated on the markets for cotton was nothing less than an entrepreneurial coup in strategy and organization. In its "total marketing" effort to rebuild cotton's market share, it fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency not only of the farmers who grow cotton but also of the intermediaries who transform it into consumer goods. This account of the cotton industry's revival, which took place at every level of production and distribution, holds many important lessons for anyone interested in history, economics, marketing, or public policy.
The term "STEM education" refers to teaching and learning in the
fields of science, technology, engineering, and mathematics. It
typically includes educational activities across all grade levels
from pre-school to post-doctoratein both formal (e.g., classrooms)
and informal (e.g., afterschool programs) settings. Federal
policymakers have an active and enduring interest in STEM education
and the topic is frequently raised in federal science, education,
workforce, national security, and immigration policy debates. This
book is intended to serve as a primer for outlining existing STEM
education policy issues and programs. It includes assessments of
the federal STEM education effort and the condition of STEM
education in the United States, as well as an analysis of several
of the policy issues central to the contemporary federal
conversation about STEM education.
Cotton's Renaissance is an analytical and interpretive history of
the responses of US cotton growers to problems of supply and
demand, and of the unique public-private organization they founded
to help them grow, compete, and survive in an increasingly
competitive marketplace. It is a story of how cotton growers
learned, after more than a century and a half of trying to manage
supply, that they could actually influence demand for their
commodity. The impact of that company, Cotton Incorporated, on the
markets for cotton was a remarkable achievement in organizational
entrepreneurship. In its 'total marketing' effort to rebuild
cotton's market share, it has fostered substantial scientific,
technological, and managerial improvements in the quality and
performance of cotton. In doing so, it has enhanced the efficiency
of not only the farmers who grow cotton, but also those who
transform it into consumer goods.
We as Men have sought this answer since the beginning of time Its
the age old question that up until now has gone unanswered. This
book is your road map to what women want.
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