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Cotton's Renaissance - A Study in Market Innovation (Hardcover): George David Smith, Timothy Curtis Jacobson Cotton's Renaissance - A Study in Market Innovation (Hardcover)
George David Smith, Timothy Curtis Jacobson
R2,342 R1,525 Discovery Miles 15 250 Save R817 (35%) Ships in 12 - 17 working days

Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organization. To place this unprecedented achievement in perspective, the authors analyze and interpret the responses of cotton growers over two hundred years to the timeless problems of nature, technology, markets, and politics. The upshot is a dramatic history of how growers learned--after more than a century and a half of trying to manage supply--how to drive and shape demand for their commodity. This key change in perspective and behavior was accomplished by the creation of a unique public-private company that helped thousands of growers to cultivate demand and to survive in an increasingly competitive global marketplace. The impact of Cotton Incorporated on the markets for cotton was nothing less than an entrepreneurial coup in strategy and organization. In its "total marketing" effort to rebuild cotton's market share, it fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency not only of the farmers who grow cotton but also of the intermediaries who transform it into consumer goods. This account of the cotton industry's revival, which took place at every level of production and distribution, holds many important lessons for anyone interested in history, economics, marketing, or public policy.

Science, Technology, Engineering & Mathematics Education - Trends & Alignment with Workforce Needs (Hardcover): Timothy Curtis Science, Technology, Engineering & Mathematics Education - Trends & Alignment with Workforce Needs (Hardcover)
Timothy Curtis
R3,189 Discovery Miles 31 890 Ships in 12 - 17 working days

The term "STEM education" refers to teaching and learning in the fields of science, technology, engineering, and mathematics. It typically includes educational activities across all grade levels from pre-school to post-doctoratein both formal (e.g., classrooms) and informal (e.g., afterschool programs) settings. Federal policymakers have an active and enduring interest in STEM education and the topic is frequently raised in federal science, education, workforce, national security, and immigration policy debates. This book is intended to serve as a primer for outlining existing STEM education policy issues and programs. It includes assessments of the federal STEM education effort and the condition of STEM education in the United States, as well as an analysis of several of the policy issues central to the contemporary federal conversation about STEM education.

Cotton's Renaissance - A Study in Market Innovation (Paperback): George David Smith, Timothy Curtis Jacobson Cotton's Renaissance - A Study in Market Innovation (Paperback)
George David Smith, Timothy Curtis Jacobson
R986 Discovery Miles 9 860 Ships in 12 - 17 working days

Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.

Divine Liturgy of Saint Basil the Great (Paperback): Timothy Curtis, Jean Drobot Divine Liturgy of Saint Basil the Great (Paperback)
Timothy Curtis, Jean Drobot
R287 Discovery Miles 2 870 Ships in 10 - 15 working days
How to Live a Good Life - Your Life from Bad to Good (Paperback): Timothy Curtis How to Live a Good Life - Your Life from Bad to Good (Paperback)
Timothy Curtis
R186 Discovery Miles 1 860 Ships in 10 - 15 working days
What Women Want (Paperback): Timothy Curtis Burton What Women Want (Paperback)
Timothy Curtis Burton
R336 Discovery Miles 3 360 Ships in 10 - 15 working days

We as Men have sought this answer since the beginning of time Its the age old question that up until now has gone unanswered. This book is your road map to what women want.

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