Cotton's Renaissance - A Study in Market Innovation (Paperback)

Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	June 2011
First published:	March 2011
Authors:	George David Smith • Timothy Curtis Jacobson
Dimensions:	229 x 152 x 21mm (L x W x T)
Format:	Paperback - Trade
Pages:	364
ISBN-13:	978-0-521-29895-7
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > Humanities > History > World history > From 1900 > General Books > History > American history > General Books > History > History of specific subjects > Economic history Books > History > World history > From 1900 > General Promotions
LSN:	0-521-29895-4
Barcode:	9780521298957

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