Good writing skills and habits are critical for scholarly success. Every article is a story, and employing the techniques of effective storytelling enhances scholars' abilities to share their insights and ideas, increasing the impact of their research. This book draws on the tools and techniques of storytelling employed in fiction and non-fiction writing to help academic writers enhance the clarity, presentation, and flow of their scholarly work. Timothy Pollock describes the structure, techniques and tools of storytelling, and shows the reader how to apply them in writing the Introduction, Theory and Hypotheses, Methods and Results, and Discussion sections of an article. He also describes how these sections differ for qualitative and theory papers, and addresses how to manage the writing, coauthoring and review processes. In addition, he explains how to use storytelling when writing grant proposals, research statements and cover letters. This book is an invaluable tool for academics at all levels across the business and social science disciplines. 'If you want your scholarly work to be read, admired, and remembered, you should dive into this book. Tim Pollock has done us an immense service. By integrating classical concepts from the narrative and dramatic arts, along with numerous juicy examples from the world of academic writing, Pollock provides us a fun, valuable story about storytelling.' - Donald C. Hambrick, The Pennsylvania State University, US

Good writing skills and habits are critical for scholarly success. Every article is a story, and employing the techniques of effective storytelling enhances scholars' abilities to share their insights and ideas, increasing the impact of their research. This book draws on the tools and techniques of storytelling employed in fiction and non-fiction writing to help academic writers enhance the clarity, presentation, and flow of their scholarly work. Timothy Pollock describes the structure, techniques and tools of storytelling, and shows the reader how to apply them in writing the Introduction, Theory and Hypotheses, Methods and Results, and Discussion sections of an article. He also describes how these sections differ for qualitative and theory papers, and addresses how to manage the writing, coauthoring and review processes. In addition, he explains how to use storytelling when writing grant proposals, research statements and cover letters. This book is an invaluable tool for academics at all levels across the business and social science disciplines. 'If you want your scholarly work to be read, admired, and remembered, you should dive into this book. Tim Pollock has done us an immense service. By integrating classical concepts from the narrative and dramatic arts, along with numerous juicy examples from the world of academic writing, Pollock provides us a fun, valuable story about storytelling.' - Donald C. Hambrick, The Pennsylvania State University, US

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.