|
Showing 1 - 3 of
3 matches in All Departments
Good writing skills and habits are critical for scholarly success.
Every article is a story, and employing the techniques of effective
storytelling enhances scholars' abilities to share their insights
and ideas, increasing the impact of their research. This book draws
on the tools and techniques of storytelling employed in fiction and
non-fiction writing to help academic writers enhance the clarity,
presentation, and flow of their scholarly work. Timothy Pollock
describes the structure, techniques and tools of storytelling, and
shows the reader how to apply them in writing the Introduction,
Theory and Hypotheses, Methods and Results, and Discussion sections
of an article. He also describes how these sections differ for
qualitative and theory papers, and addresses how to manage the
writing, coauthoring and review processes. In addition, he explains
how to use storytelling when writing grant proposals, research
statements and cover letters. This book is an invaluable tool for
academics at all levels across the business and social science
disciplines. 'If you want your scholarly work to be read, admired,
and remembered, you should dive into this book. Tim Pollock has
done us an immense service. By integrating classical concepts from
the narrative and dramatic arts, along with numerous juicy examples
from the world of academic writing, Pollock provides us a fun,
valuable story about storytelling.' - Donald C. Hambrick, The
Pennsylvania State University, US
Good writing skills and habits are critical for scholarly success.
Every article is a story, and employing the techniques of effective
storytelling enhances scholars' abilities to share their insights
and ideas, increasing the impact of their research. This book draws
on the tools and techniques of storytelling employed in fiction and
non-fiction writing to help academic writers enhance the clarity,
presentation, and flow of their scholarly work. Timothy Pollock
describes the structure, techniques and tools of storytelling, and
shows the reader how to apply them in writing the Introduction,
Theory and Hypotheses, Methods and Results, and Discussion sections
of an article. He also describes how these sections differ for
qualitative and theory papers, and addresses how to manage the
writing, coauthoring and review processes. In addition, he explains
how to use storytelling when writing grant proposals, research
statements and cover letters. This book is an invaluable tool for
academics at all levels across the business and social science
disciplines. 'If you want your scholarly work to be read, admired,
and remembered, you should dive into this book. Tim Pollock has
done us an immense service. By integrating classical concepts from
the narrative and dramatic arts, along with numerous juicy examples
from the world of academic writing, Pollock provides us a fun,
valuable story about storytelling.' - Donald C. Hambrick, The
Pennsylvania State University, US
What does it mean to have a "good" or "bad" reputation? How does it
create or destroy value, or shape chances to pursue particular
opportunities? Where do reputations come from? How do we measure
them? How do we build and manage them? Over the last twenty years
the answers to these questions have become increasingly
important-and increasingly problematic-for scholars and
practitioners seeking to understand the creation, management, and
role of reputation in corporate life. This Handbook intends to
bring definitional clarity to these issues, giving an account of
extant research and theory and offering guidance about where
scholarship on corporate reputation might most profitably head.
Eminent scholars from a variety of disciplines, such as management,
sociology, economics, finance, history, marketing, and psychology,
have contributed chapters to provide state of the art definitions
of corporate reputation; differentiate reputation from other
constructs and intangible assets; offer guidance on measuring
reputation; consider the role of reputation as a corporate asset
and how a variety of factors, including stage of life, nation of
origin, and the stakeholders considered affect its ability to
create value; and explore corporate reputation's role more broadly
as a regulatory mechanism. Finally, they also discuss how to manage
and grow reputations, as well as repair them when they are damaged.
In discussing these issues this Handbook aims to move the field of
corporate reputation research forward by demonstrating where the
field is now, addressing some of the perpetual problems of
definition and differentiation, and suggesting future research
directions.
|
|