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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The Oxford Handbook of Corporate Reputation (Hardcover, New)
Loot Price: R5,253
Discovery Miles 52 530
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The Oxford Handbook of Corporate Reputation (Hardcover, New)
Series: Oxford Handbooks
Expected to ship within 10 - 15 working days
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What does it mean to have a "good" or "bad" reputation? How does it
create or destroy value, or shape chances to pursue particular
opportunities? Where do reputations come from? How do we measure
them? How do we build and manage them? Over the last twenty years
the answers to these questions have become increasingly
important-and increasingly problematic-for scholars and
practitioners seeking to understand the creation, management, and
role of reputation in corporate life. This Handbook intends to
bring definitional clarity to these issues, giving an account of
extant research and theory and offering guidance about where
scholarship on corporate reputation might most profitably head.
Eminent scholars from a variety of disciplines, such as management,
sociology, economics, finance, history, marketing, and psychology,
have contributed chapters to provide state of the art definitions
of corporate reputation; differentiate reputation from other
constructs and intangible assets; offer guidance on measuring
reputation; consider the role of reputation as a corporate asset
and how a variety of factors, including stage of life, nation of
origin, and the stakeholders considered affect its ability to
create value; and explore corporate reputation's role more broadly
as a regulatory mechanism. Finally, they also discuss how to manage
and grow reputations, as well as repair them when they are damaged.
In discussing these issues this Handbook aims to move the field of
corporate reputation research forward by demonstrating where the
field is now, addressing some of the perpetual problems of
definition and differentiation, and suggesting future research
directions.
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