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Get the competitive edge by effectively managing customer lifetime
value The customer lifetime value (CLV) concept is extensively
changing the way today's business is managed. A student or
practitioner needs to understand CLV to best gain the competitive
edge in business. Customer Lifetime Value: Reshaping the Way We
Manage to Maximize Profits is a text that shows in detail how
managers and researchers can best use CLV to a business's
advantage. This valuable resource explores various practical
approaches to the measurement and management of customer value that
focus on maximizing profitability and growth. Leading thinkers
discuss how to leverage CLV in all aspects of business, including
customer management, employee management, and firm valuation.
Everyone needing to prepare a business for success in the future
should read this book. Most books on the subject only cover
separate components of CLV and are typically limited to targeting
for direct response marketing. Customer Lifetime Value presents all
components, cohesively putting them together into an understandable
functioning whole. This source prepares forward-looking managers
and researchers for the inevitable change and provides strategies
to gain and sustain the competitive advantage. Topics in Customer
Lifetime Value include: leveraging the customer database to
maximize CLV using CLV in customer segmentation customer divestment
using CLV in firm valuation setting up an organization designed to
maximize CLV much more! Customer Lifetime Value: Reshaping the Way
We Manage to Maximize Profits is essential reading for
practitioners in the areas of customer satisfaction, loyalty, CRM,
and direct response, as well as academics in the service marketing
area.
Get the competitive edge by effectively managing customer lifetime
value The customer lifetime value (CLV) concept is extensively
changing the way today's business is managed. A student or
practitioner needs to understand CLV to best gain the competitive
edge in business. Customer Lifetime Value: Reshaping the Way We
Manage to Maximize Profits is a text that shows in detail how
managers and researchers can best use CLV to a business's
advantage. This valuable resource explores various practical
approaches to the measurement and management of customer value that
focus on maximizing profitability and growth. Leading thinkers
discuss how to leverage CLV in all aspects of business, including
customer management, employee management, and firm valuation.
Everyone needing to prepare a business for success in the future
should read this book. Most books on the subject only cover
separate components of CLV and are typically limited to targeting
for direct response marketing. Customer Lifetime Value presents all
components, cohesively putting them together into an understandable
functioning whole. This source prepares forward-looking managers
and researchers for the inevitable change and provides strategies
to gain and sustain the competitive advantage. Topics in Customer
Lifetime Value include: leveraging the customer database to
maximize CLV using CLV in customer segmentation customer divestment
using CLV in firm valuation setting up an organization designed to
maximize CLV much more! Customer Lifetime Value: Reshaping the Way
We Manage to Maximize Profits is essential reading for
practitioners in the areas of customer satisfaction, loyalty, CRM,
and direct response, as well as academics in the service marketing
area.
Discover approaches to make customer relationship marketing more
effective Profit Maximization Through Customer Relationship
Marketing: Measurement, Prediction, and Implementation takes the
various elements of customer centric marketing and brings them
together using the latest research and case studies from various
industries. Respected top researchers review and discuss research
and concepts to provide practitioners, educators, and students with
a deeper understanding of the wide range of issues relevant to
customer centric marketing. This informative resource focuses on
effective strategies and approaches to explain how companies can
ensure that their marketing dollar achieves the highest return on
investment (ROI). Customer centric approaches such as customer
relationship marketing (CRM) aim to increase customer retention,
acquisition, satisfaction, loyalty, differentiate customer value,
develop customers via up-sell and cross-sell opportunities, and
decrease costs. Profit Maximization Through Customer Relationship
Marketing: Measurement, Prediction, and Implementation
comprehensively explains how to make best use of customer
information to better manage customer value and firm profitability.
This valuable text also explains the importance of, as well as how
to establish a reliable customer segmentation strategy. The book is
extensively referenced and includes helpful figures, tables, and
photographs to clearly illustrate concepts. Topics discussed in
Profit Maximization Through Customer Relationship Marketing:
Measurement, Prediction, and Implementation include: the goals of
customer centric approaches various customer segmentation
approaches cross-selling as a strategy for customer relationship
management strategies to effectively use customer loyalty the value
and cultivation of customer satisfaction and customer retention and
more! Profit Maximization Through Customer Relationship Marketing:
Measurement, Prediction, and Implementation is an invaluable
resource for practitioners, educators, and graduate students.
Discover approaches to make customer relationship marketing more
effective Profit Maximization Through Customer Relationship
Marketing: Measurement, Prediction, and Implementation takes the
various elements of customer centric marketing and brings them
together using the latest research and case studies from various
industries. Respected top researchers review and discuss research
and concepts to provide practitioners, educators, and students with
a deeper understanding of the wide range of issues relevant to
customer centric marketing. This informative resource focuses on
effective strategies and approaches to explain how companies can
ensure that their marketing dollar achieves the highest return on
investment (ROI). Customer centric approaches such as customer
relationship marketing (CRM) aim to increase customer retention,
acquisition, satisfaction, loyalty, differentiate customer value,
develop customers via up-sell and cross-sell opportunities, and
decrease costs. Profit Maximization Through Customer Relationship
Marketing: Measurement, Prediction, and Implementation
comprehensively explains how to make best use of customer
information to better manage customer value and firm profitability.
This valuable text also explains the importance of, as well as how
to establish a reliable customer segmentation strategy. The book is
extensively referenced and includes helpful figures, tables, and
photographs to clearly illustrate concepts. Topics discussed in
Profit Maximization Through Customer Relationship Marketing:
Measurement, Prediction, and Implementation include: the goals of
customer centric approaches various customer segmentation
approaches cross-selling as a strategy for customer relationship
management strategies to effectively use customer loyalty the value
and cultivation of customer satisfaction and customer retention and
more! Profit Maximization Through Customer Relationship Marketing:
Measurement, Prediction, and Implementation is an invaluable
resource for practitioners, educators, and graduate students.
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