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Books > Business & Economics > Business & management > Sales & marketing
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Profit Maximization Through Customer Relationship Marketing - Measurement, Prediction, and Implementation (Paperback)
Loot Price: R1,700
Discovery Miles 17 000
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Profit Maximization Through Customer Relationship Marketing - Measurement, Prediction, and Implementation (Paperback)
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Discover approaches to make customer relationship marketing more
effective Profit Maximization Through Customer Relationship
Marketing: Measurement, Prediction, and Implementation takes the
various elements of customer centric marketing and brings them
together using the latest research and case studies from various
industries. Respected top researchers review and discuss research
and concepts to provide practitioners, educators, and students with
a deeper understanding of the wide range of issues relevant to
customer centric marketing. This informative resource focuses on
effective strategies and approaches to explain how companies can
ensure that their marketing dollar achieves the highest return on
investment (ROI). Customer centric approaches such as customer
relationship marketing (CRM) aim to increase customer retention,
acquisition, satisfaction, loyalty, differentiate customer value,
develop customers via up-sell and cross-sell opportunities, and
decrease costs. Profit Maximization Through Customer Relationship
Marketing: Measurement, Prediction, and Implementation
comprehensively explains how to make best use of customer
information to better manage customer value and firm profitability.
This valuable text also explains the importance of, as well as how
to establish a reliable customer segmentation strategy. The book is
extensively referenced and includes helpful figures, tables, and
photographs to clearly illustrate concepts. Topics discussed in
Profit Maximization Through Customer Relationship Marketing:
Measurement, Prediction, and Implementation include: the goals of
customer centric approaches various customer segmentation
approaches cross-selling as a strategy for customer relationship
management strategies to effectively use customer loyalty the value
and cultivation of customer satisfaction and customer retention and
more! Profit Maximization Through Customer Relationship Marketing:
Measurement, Prediction, and Implementation is an invaluable
resource for practitioners, educators, and graduate students.
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