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Business Anthropology - The Basics: Timothy deWaal Malefyt Business Anthropology - The Basics
Timothy deWaal Malefyt
R599 Discovery Miles 5 990 Ships in 9 - 15 working days

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defines applied, design and digital anthropology Explains key research methods and approaches used in industry, government, and non-profit sectors Investigates issues internal to an organization that assist in managing change Covers topics like marketing communications, user experience, product development and entrepreneurship Explains ways for organizations to partner and interact with communities, economics and politics to implement change Discusses approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Business Anthropology - The Basics: Timothy deWaal Malefyt Business Anthropology - The Basics
Timothy deWaal Malefyt
R3,668 Discovery Miles 36 680 Ships in 12 - 17 working days

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defines applied, design and digital anthropology Explains key research methods and approaches used in industry, government, and non-profit sectors Investigates issues internal to an organization that assist in managing change Covers topics like marketing communications, user experience, product development and entrepreneurship Explains ways for organizations to partner and interact with communities, economics and politics to implement change Discusses approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Women, Consumption and Paradox (Paperback): Maryann McCabe, Timothy deWaal Malefyt Women, Consumption and Paradox (Paperback)
Maryann McCabe, Timothy deWaal Malefyt
R1,297 Discovery Miles 12 970 Ships in 12 - 17 working days

Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies, and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

Ethics in the Anthropology of Business - Explorations in Theory, Practice, and Pedagogy (Paperback): Timothy deWaal Malefyt,... Ethics in the Anthropology of Business - Explorations in Theory, Practice, and Pedagogy (Paperback)
Timothy deWaal Malefyt, Robert J Morais
R1,455 Discovery Miles 14 550 Ships in 12 - 17 working days

Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings. Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.

Ethics in the Anthropology of Business - Explorations in Theory, Practice, and Pedagogy (Hardcover): Timothy deWaal Malefyt,... Ethics in the Anthropology of Business - Explorations in Theory, Practice, and Pedagogy (Hardcover)
Timothy deWaal Malefyt, Robert J Morais
R4,726 Discovery Miles 47 260 Ships in 12 - 17 working days

Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings. Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.

Women, Consumption and Paradox (Hardcover): Maryann McCabe, Timothy deWaal Malefyt Women, Consumption and Paradox (Hardcover)
Maryann McCabe, Timothy deWaal Malefyt
R4,589 Discovery Miles 45 890 Ships in 12 - 17 working days

Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies, and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

Magical Capitalism - Enchantment, Spells, and Occult Practices in Contemporary Economies (Paperback, Softcover reprint of the... Magical Capitalism - Enchantment, Spells, and Occult Practices in Contemporary Economies (Paperback, Softcover reprint of the original 1st ed. 2018)
Brian Moeran, Timothy deWaal Malefyt
R5,254 Discovery Miles 52 540 Ships in 10 - 15 working days

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies - shamanism, sorcery, enchantment, the occult - is not only alive and well, but flourishing in the midst of so-called 'modernity'. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of 'spin'. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.

Advertising and Anthropology - Ethnographic Practice and Cultural Perspectives (Hardcover, English): Robert J Morais, Timothy... Advertising and Anthropology - Ethnographic Practice and Cultural Perspectives (Hardcover, English)
Robert J Morais, Timothy deWaal Malefyt
R4,140 Discovery Miles 41 400 Ships in 12 - 17 working days

Examining theory and practice, "Advertising and Anthropology" is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.
"Advertising and Anthropology" is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Advertising Cultures (Hardcover, New edition): Brian Moeran, Timothy deWaal Malefyt Advertising Cultures (Hardcover, New edition)
Brian Moeran, Timothy deWaal Malefyt
R4,171 Discovery Miles 41 710 Ships in 12 - 17 working days

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions - envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves.How do advertisements endeavour to capture 'real' life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a 'Japaneseness' that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.

Advertising Cultures (Paperback, New): Brian Moeran, Timothy deWaal Malefyt Advertising Cultures (Paperback, New)
Brian Moeran, Timothy deWaal Malefyt
R1,089 Discovery Miles 10 890 Ships in 12 - 17 working days

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions - envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves.How do advertisements endeavour to capture 'real' life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a 'Japaneseness' that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.

Advertising and Anthropology - Ethnographic Practice and Cultural Perspectives (Paperback, English): Robert J Morais, Timothy... Advertising and Anthropology - Ethnographic Practice and Cultural Perspectives (Paperback, English)
Robert J Morais, Timothy deWaal Malefyt
R1,160 Discovery Miles 11 600 Ships in 12 - 17 working days

Examining theory and practice, "Advertising and Anthropology" is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.
"Advertising and Anthropology" is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Magical Capitalism - Enchantment, Spells, and Occult Practices in Contemporary Economies (Hardcover, 1st ed. 2018): Brian... Magical Capitalism - Enchantment, Spells, and Occult Practices in Contemporary Economies (Hardcover, 1st ed. 2018)
Brian Moeran, Timothy deWaal Malefyt
R6,141 Discovery Miles 61 410 Ships in 10 - 15 working days

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies - shamanism, sorcery, enchantment, the occult - is not only alive and well, but flourishing in the midst of so-called 'modernity'. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of 'spin'. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.

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