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Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.): Klaus-Peter Wiedmann,... Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.)
Klaus-Peter Wiedmann, Holger Buxel, Tobias Frenzel, Gianfranco Walsh
R2,587 Discovery Miles 25 870
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Diese praxisorientierte Einfuhrung gibt in kompakter Weise einen systematischen Einblick in die zentralen Ansatze und Erkenntnisse der Konsumentenverhaltensforschung im Internet. Renommierte Autoren thematisieren die Problembereiche, beschreiben aktuelle Methoden zur Messung des Kundenverhaltens und veranschaulichen, wie der Markterfolg im Internet gesteigert werden kann."

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