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Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.) Loot Price: R2,475
Discovery Miles 24 750
Repayment Terms: R232 pm x 12*
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Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.): Klaus-Peter Wiedmann,...

Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.)

Klaus-Peter Wiedmann, Holger Buxel, Tobias Frenzel, Gianfranco Walsh

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Loot Price R2,475 Discovery Miles 24 750 | Repayment Terms: R232 pm x 12*

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Diese praxisorientierte Einfuhrung gibt in kompakter Weise einen systematischen Einblick in die zentralen Ansatze und Erkenntnisse der Konsumentenverhaltensforschung im Internet. Renommierte Autoren thematisieren die Problembereiche, beschreiben aktuelle Methoden zur Messung des Kundenverhaltens und veranschaulichen, wie der Markterfolg im Internet gesteigert werden kann."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: June 2004
First published: June 2004
Editors: Klaus-Peter Wiedmann • Holger Buxel • Tobias Frenzel • Gianfranco Walsh
Dimensions: 244 x 170 x 30mm (L x W x T)
Format: Paperback - Trade
Pages: 587
Edition: 2004 ed.
ISBN-13: 978-3-409-12576-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-409-12576-0
Barcode: 9783409125765

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