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Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.) Loot Price: R2,402
Discovery Miles 24 020
Repayment Terms: R225 pm x 12*
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Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.): Klaus-Peter Wiedmann,...

Konsumentenverhalten Im Internet - Konzepte -- Erfahrungen -- Methoden (German, Paperback, 2004 ed.)

Klaus-Peter Wiedmann, Holger Buxel, Tobias Frenzel, Gianfranco Walsh

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Loot Price R2,402 Discovery Miles 24 020 | Repayment Terms: R225 pm x 12*

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Diese praxisorientierte Einfuhrung gibt in kompakter Weise einen systematischen Einblick in die zentralen Ansatze und Erkenntnisse der Konsumentenverhaltensforschung im Internet. Renommierte Autoren thematisieren die Problembereiche, beschreiben aktuelle Methoden zur Messung des Kundenverhaltens und veranschaulichen, wie der Markterfolg im Internet gesteigert werden kann."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: June 2004
First published: June 2004
Editors: Klaus-Peter Wiedmann • Holger Buxel • Tobias Frenzel • Gianfranco Walsh
Dimensions: 244 x 170 x 30mm (L x W x T)
Format: Paperback - Trade
Pages: 587
Edition: 2004 ed.
ISBN-13: 978-3-409-12576-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-409-12576-0
Barcode: 9783409125765

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