This book offers a fresh approach to strategy by examining the idea of Optionality. Optionality is the right, but not the obligation, to take an action. Built on historic military tactics, static engineering principles, and equilibrium-seeking economics, conventional strategic-thinking suffers some weaknesses, principal of which is its inability to deal with conditions of high uncertainty. This book begins by dividing the business landscape into three distinct domains; (1) Fragile, (2) Robust, and (3) Long-shot (FRL), which alert us to the context-specificity of strategy tools, before suggesting that theoretical lenses are required to understand and implement strategy in VUCA (Volatile, Uncertain, Complex, and Ambiguous) domains. The authors explore the concept and methodology of Optionality in order to demonstrate how it can be used in conjunction with existing strategy tools in order to achieve competitive success. It will be of great interest to academics and students of strategy and innovation.

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.