Unlocking Strategic Innovation - Competitive Success in a Disruptive Environment (Paperback)

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2021
First published:	2021
Authors:	Surja Datta • Sandeep Roy • Tobias Kutzewski
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Paperback
Pages:	148
ISBN-13:	978-0-367-32250-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Social sciences > Sociology, social studies > Anthropology > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	0-367-32250-1
Barcode:	9780367322502

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