It began with Magic, Bird, and Dr. J. Then came Michael. The Dream Team. The WNBA. And, most recently, "Spree" Latrell Sprewell--American Dream or American Nightmare?--the embodiment of everything many believe is wrong--and others believe is exciting--about the game.

Today, despite the NBA strike, despite home run derbies, despite football's headlock on network television ratings, despite the much-heralded return of baseball, basketball has assumed a role in American culture and consciousness impossible to imagine 20 years ago, when arenas were empty and the NBA finals were broadcast via tape delay in the wee hours.

So what happened? How did a "black sport," plagued by drug scandal and decimated by white flight, come to achieve such prominence? What are the subtle and not-so-subtle racial codes that define how the game is played and perceived, and the reception of its high-profile stars? What does the shift in popularity from the predominantly white, working-class ethos of baseball to the black, urban ethos of basketball suggest about contemporary life in America? What linkages exist between basketball and hip-hop culture and how did these develop? How has the arrival of women on the scene changed the equation?

Bringing together journalists, cultural critics, and academics, this wide-ranging anthology has something for everyone, from hard-core fan to casual observer.

Contributors: Todd Boyd, Kenneth L. Shropshire, Gerald Early, James Peterson, Susan J. Rayl, Davis W. Houck, Mark Conrad, Charles J. Ogletree, Jr., Earl Smith, Sohail Daulatzi, Larry Platt, Tina Sloan Green, Alpha Alexander, Tara McPherson, Aaron Baker.

In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version.  Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts—from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan’s spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iverson’s cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on “keepin’ it real� and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.

Frames hip-hop as the defining cultural force in the aftermath of the Civil Rights and Black Power eras When Lauryn Hill stepped forward to accept her fifth Grammy Award in 1999, she paused as she collected the last trophy, and seeming somewhat startled said, "This is crazy, 'cause this is hip hop music.'" Hill's astonishment at receiving mainstream acclaim for music once deemed insignificant testifies to the explosion of this truly revolutionary art form. Hip hop music and the culture that surrounds it-film, fashion, sports, and a whole way of being-has become the defining ethos for a generation. Its influence has spread from the state's capital to the nation's capital, from the Pineapple to the Big Apple, from 'Frisco to Maine, and then on to Spain. But moving far beyond the music, hip hop has emerged as a social and cultural movement, displacing the ideas of the Civil Rights era. Todd Boyd maintains that a new generation, having grown up in the aftermath of both Civil Rights and Black Power, rejects these old school models and is instead asserting its own values and ideas. Hip hop is distinguished in this regard because it never attempted to go mainstream, but instead the mainstream came to hip hop. The New H.N.I.C., like hip hop itself, attempts to keep it real, and challenges conventional wisdom on a range of issues, from debates over use of the "N-word," the comedy of Chris Rock, and the "get money" ethos of hip hop moguls like Sean "P. Diddy" Combs and Russell Simmons, to hip hop's impact on a diverse array of figures from Bill Clinton and Eminem to Jennifer Lopez. Maintaining that Martin Luther King, Jr.'s "I Have a Dream" speech is less important today than DMX's It's Dark and Hell is Hot, Boyd argues that Civil Rights as a cultural force is dead, confined to a series of media images frozen in another time. Hip hop, on the other hand, represents the vanguard, and is the best way to grasp both our present and future.

THIS RICHLY INFORMATIVE JOURNEY INTO THE 1970S CAPTURES THE EXPLOSIVE POWER OF THE BLACK PERFORMERS, MUSICIANS, FILMMAKERS, AND ATHLETES WHO IGNITED A CULTURAL REVOLUTION.
WHAT SINGER/SONGWRITER WAS THE FIRST WHITE PERFORMER TO APPEAR ON "SOUL TRAIN"?
WHAT PHILADELPHIA 76ER MADE NBA HISTORY WHEN, AGAINST THE KANSAS CITY KINGS, HIS TWO-HANDED DUNK SHATTERED THE BACKBOARD?
WHAT ROCK-AND-ROLL STAR WOULD BEGIN HIS CAREER PLAYING GUITAR FOR ARTISTS LITTLE RICHARD AND THE ISLEY BROTHERS?
Whether you're a '70s culture aficionado or these questions have you stumped, Todd Boyd's exciting look at one of the most influential periods in popular culture will be a fun and exciting roller-coaster ride that you won't want to miss.
Dr. Boyd (known as "The Notorious Ph.D.") delves into the personalities, passions, and politics that swept America and the world in the '70s and introduced a style and attitude that still reverberates today with the hip hop generation. From movies like "Shaft," "Super Fly," and "Cleopatra Jones" to Richard Pryor's edgy routines on race to the rise of Dr. J and other sports superstars, "The Notorious Ph.D.'s Guide to the Super Fly "'"70s "mixes social insight with an all-out celebration of the contributions of a wide variety of Black icons. Covering every aspect of Black culture from the period and including a quiz that you and your friends will love answering together, Dr. Boyd's hip writing style will educate while it entertains.

View the Table of Contents. Read the Introduction.

"The New H.N.I.C. brilliantly observes pivotal moments in hip hop and black culture as a whole... provocative[ly] raises the level of the hip hop discussion."
--"Black Issues Book Review"

"It was naive for Todd Boyd to subtitle his book "The Death of Civil Rights and the Birth of Hip Hop," and not to expect people to wig out."
--"Punk Planet"

"Stand back! Todd Boyd brings the ruckus in this provocative look at how hip hop changed everything from the jailhouse to the White House--and why it truly became the voice of a new generation."
--Alan Light, Editor-in-Chief, "Spin Magazine"

aElegantly script[s] the fall of the previous generation alongside the rise of a new hip-hop ethosa]. ["The New H.N.I.C"] is built on the provocative premise that this generation's hip-hop culture has come to supersede the previous one's paradigm of civil rights. Highlighting various moments in recent rap historyathe controversy over OutKast's naming a single after Rosa Parks; the white negro-isms of EminemaBoyd offers hip-hop as the most suitable access point for understanding the social, political, and cultural experiences of African Americans born after the civil rights period.a
--"Village Voice"

"Those who are hip have always known that Black music is about more than simply nodding your head, snapping your fingers, and patting your feet. Like the proverbial Dude, back on the block, Dr. Todd Boyd, in his groundbreaking book The New H.N.I.C., tells us that like the best of this oral tradition, hip hop is a philosophy and worldview rooted in history and at the same time firmly of the moment. Dr. Boyd's improvisational flow is onpoint like be bop Stacy Adams and The New H.N.I.C., in both style and substance, breaks down how this monumental cultural shift has come to redefine the globe. With mad props and much love, Dr. Boyd's The New H.N.I.C. is the voice of a generation and stands poised at the vanguard of our future."
--Quincy Jones

"A convincing and entertaining case that hip-hop matters, Boyd's reading [of hip hop] is nothing less than inspired."
--"Mother Jones"

"If you want to understand the direction of music today, read this book. Boyd expertly chronicles the birth of Hip Hop, its impact on all music and how the language and music defines a generation."
--Tom Freston, CEO, MTV Networks

"Boyd's main observation is simple and mostly true: "Hip-hop has rejected and now replaced the pious, sanctimonious nature of civil rights as the defining moment of Blackness."
--"Los Angeles Times"

When Lauryn Hill stepped forward to accept her fifth Grammy Award in 1999, she paused as she collected the last trophy, and seeming somewhat startled said, "This is crazy, 'cause this is hip hop music.'" Hill's astonishment at receiving mainstream acclaim for music once deemed insignificant testifies to the explosion of this truly revolutionary art form. Hip hop music and the culture that surrounds it--film, fashion, sports, and a whole way of being--has become the defining ethos for a generation. Its influence has spread from the state's capital to the nation's capital, from the Pineapple to the Big Apple, from 'Frisco to Maine, and then on to Spain.

But moving far beyond the music, hip hop has emerged as a social and cultural movement, displacing the ideas of the Civil Rights era. Todd Boydmaintains that a new generation, having grown up in the aftermath of both Civil Rights and Black Power, rejects these old school models and is instead asserting its own values and ideas. Hip hop is distinguished in this regard because it never attempted to go mainstream, but instead the mainstream came to hip hop.

The New H.N.I.C., like hip hop itself, attempts to keep it real, and challenges conventional wisdom on a range of issues, from debates over use of the "N-word," the comedy of Chris Rock, and the "get money" ethos of hip hop moguls like Sean "P. Diddy" Combs and Russell Simmons, to hip hop's impact on a diverse array of figures from Bill Clinton and Eminem to Jennifer Lopez.

Maintaining that Martin Luther King, Jr.'s "I Have a Dream" speech is less important today than DMX's "It's Dark and Hell is Hot," Boyd argues that Civil Rights as a cultural force is dead, confined to a series of media images frozen in another time. Hip hop, on the other hand, represents the vanguard, and is the best way to grasp both our present and future.

It began with Magic, Bird, and Dr. J. Then came Michael. The Dream Team. The WNBA. And, most recently, "Spree" Latrell Sprewell--American Dream or American Nightmare?--the embodiment of everything many believe is wrong--and others believe is exciting--about the game.

Today, despite the NBA strike, despite home run derbies, despite football's headlock on network television ratings, despite the much-heralded return of baseball, basketball has assumed a role in American culture and consciousness impossible to imagine 20 years ago, when arenas were empty and the NBA finals were broadcast via tape delay in the wee hours.

So what happened? How did a "black sport," plagued by drug scandal and decimated by white flight, come to achieve such prominence? What are the subtle and not-so-subtle racial codes that define how the game is played and perceived, and the reception of its high-profile stars? What does the shift in popularity from the predominantly white, working-class ethos of baseball to the black, urban ethos of basketball suggest about contemporary life in America? What linkages exist between basketball and hip-hop culture and how did these develop? How has the arrival of women on the scene changed the equation?

Bringing together journalists, cultural critics, and academics, this wide-ranging anthology has something for everyone, from hard-core fan to casual observer.

Contributors: Todd Boyd, Kenneth L. Shropshire, Gerald Early, James Peterson, Susan J. Rayl, Davis W. Houck, Mark Conrad, Charles J. Ogletree, Jr., Earl Smith, Sohail Daulatzi, Larry Platt, Tina Sloan Green, Alpha Alexander, Tara McPherson, Aaron Baker.