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Young, Black, Rich, and Famous - The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture (Paperback)
Loot Price: R413
Discovery Miles 4 130
You Save: R84
(17%)
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Young, Black, Rich, and Famous - The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture (Paperback)
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List price R497
Loot Price R413
Discovery Miles 4 130
You Save R84 (17%)
Expected to ship within 10 - 15 working days
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In Young, Black, Rich, and Famous, Todd Boyd chronicles how
basketball and hip hop have gone from being reviled by the American
mainstream in the 1970s to being embraced and imitated globally
today. For young black men, he argues, they represent a new version
of the American dream, one embodying the hopes and desires of those
excluded from the original version. Â Shedding light on both
perception and reality, Boyd shows that the NBA has been at the
forefront of recognizing and incorporating cultural shifts—from
the initial image of 1970s basketball players as overpaid black
drug addicts, to Michael Jordan’s spectacular rise as a
universally admired icon, to the 1990s, when the hip hop aesthetic
(for example, Allen Iverson’s cornrows, multiple tattoos, and
defiant, in-your-face attitude) appeared on the basketball court.
Hip hop lyrics, with their emphasis on “keepin’ it real” and
marked by a colossal indifference to mainstream taste, became an
equally powerful influence on young black men. These two influences
have created a brand-new, brand-name generation that refuses to
assimilate but is nonetheless an important part of mainstream
American culture. This Bison Books edition includes a new
introduction by the author.
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