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We were all taught the fundamentals of writing well in school. But
how do we write effectively in today’s hyper-interactive world?
When The Elements of Style and On Writing Well were published in
1959 and 1976, the internet hadn’t been invented. Since then,
there has been a radical transformation in how we communicate. The
average adult receives over 100 emails and tens of text messages
each day. With all this correspondence, gaining a busy reader’s
attention is now a competition. Todd Rogers and Jessica Lasky-Fink,
both behavioural scientists, offer practical writing advice you can
use today. They begin by outlining cognitive facts about how busy
people read, then detail six research-backed principles for
effective writing: Use fewer words Lower the reading level Use
formatting judiciously Make the purpose clear for skimmers
Emphasise value for readers Make responding as easy as possible.
Including many examples, a checklist, and other tools for the most
effective writing, this handbook will make you a more effective
communicator. Rogers and Lasky-Fink bring conventional ideas about
text-based communication into the 21st century’s radically
transformed attention marketplace.
In Absent from School, Gottfried and Hutt offer a comprehensive and
timely resource for educators and policy makers seeking to
understand the scope, impact, and causes of chronic student
absenteeism. The editors present a series of studies by leading
researchers from a variety of disciplines that address which
students are missing school and why, what roles schools themselves
play in contributing to or offsetting patterns of absenteeism, and
ways to assess student attendance for purposes of school
accountability. The contributors examine school-based initiatives
that focus on a range of issues, including transportation, student
health, discipline policies, and protections for immigrant
students, as well as interventions intended to improve student
attendance. Only in the past two or three years has chronic
absenteeism become the focus of attention among policy makers,
civil rights advocates, and educators. Absent from School provides
the first critical, systematic look at research that can inform and
guide those who are working to ensure that every child is in school
and learning every day.
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