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For many companies, brands are now their most valuable assets - yet
there is insufficient knowledge within business in general of legal
systems that exist to allow brand owners to protect these assets.
Equally, few trademark lawyers fully understand the commercial
significance of these legal systems for the success of brand-based
businesses. Adopting an interdisciplinary approach, Trademarks
divulges the legal enigma to the brand owner, and the business
advantage of trademarking to the lawyer, whilst providing a unique
insight into all aspects of trademarking for all those fascinated
by this channel for success.
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