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This new edition of Corporate Responsibility starts with a
fundamental shift in perspective from the previous edition by
highlighting the shift from corporate responsibility being a vital
business issue, to being the vital issue facing business. In the
process the author brings together a comprehensive guide to the
subject to addressing contemporary developments in both theory and
practice. A distinct intellectual framework is developed which
highlights the ways the issues at the heart of Corporate
Responsibility hang together. This links the ethics which underpin
the values of corporations and their leadership to the way they
exercise their responsibilities as stewards not just of their
business but of the natural, human and built environment which they
affect. Up-to-the minute research is integrated with case studies
that allow the teacher, student and researcher to access the body
of contemporary knowledge while responding to a rapidly changing
landscape.
In an environment where the chances of failure are much greater
than success, what will make your company a winner? What do you
need to know in order to avoid--or recover quickly from--mistakes?
Where should you invest your energy and resources, when everything
and everyone are vying for attention? Drawing from fifty years of
experience, research, and observation in entrepreneurial strategy,
Tom Cannon demystifies these issues and offers a game plan for
entrepreneurs and small business owners. Dividing the book into two
basic parts--the marketplace (external environment) and the
organization (internal environment)--he outlines ten core
capabilities that every business must master in order to be
successful. Illustrating each principle through examples of real
companies, and engaging the reader through diagnostics, checklists,
and other interactive exercises, Cannon presents an essential
resource for entrepreneurs; managers of startups, spinoffs, and
other entrepreneurial units; and students of strategy and business
development. At the heart of the book is an emphasis on how
entrepreneurs can execute ambitious visions and strategies by
mastering the basics and recognizing opportunities to continuously
improve and innovate.
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