'At last, the definitive guide to football phraseology across the world... Sparky and very funny.' Paul Hayward, Daily Telegraph ''Amusing and informative in equal measure.' Oliver Kay, The Times An expertly compiled and utterly fascinating compendium of the weird and wonderful words and phrases used to describe football around the world. To speak football is to speak a language of a thousand tongues... In this ground-breaking global glossary of football words and phrases, you'll discover the rich, quirky and joyously creative language used by fans, commentators and players across the world. From placing a shot 'where the owl sleeps' in Brazil, to what it means to use your 'chocolate leg' in the Netherlands, via Wembley-Tor - a phrase adopted by Germans to describe a dubious goal - this comprehensively researched book will entertain and inform in equal measure. Discover the unfortunate Finnish term for a holding midfielder, what it means when South Korean fans get nostalgic about a 'Leeds season' and why Dundee United supporters should keep their heads down in Nigeria. With over 700 terms from 89 countries (including 29 ways to describe a nutmeg), this is the definitive guide to the global language of football.

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

The role of the operating department practitioner has evolved considerably in recent years, and both trainee and practising ODPs need a practical, up-to-date resource on terminology and current practice. Each entry in the second edition of Operating Department Practice A-Z has been fully updated and contains both a short definition and a more detailed description of the term or procedure, with supporting information to give the reader a deeper understanding of the field. In addition, the book contains useful appendices on medical terminology and abbreviations, normal values, medical and scientific symbols, and a list of useful websites for further reference. Written by two of the UK's most experienced Operating Department Practice lecturers, Operating Department Practice A-Z, second edition provides practical, concise information for all peri-operative staff members.

An expertly compiled and utterly fascinating compendium of the weird and wonderful words and phrases used to describe football around the world.

To speak football is to speak a language of a thousand tongues...

In this ground-breaking global glossary of football words and phrases, you'll discover the rich, quirky and joyously creative language used by fans, commentators and players across the world.

From placing a shot 'where the owl sleeps' in Brazil, to what it means to use your 'chocolate leg' in the Netherlands, via Wembley-Tor - a phrase adopted by Germans to describe a dubious goal - this comprehensively researched book will entertain and inform in equal measure.

Discover the unfortunate Finnish term for a holding midfielder, what it means when South Korean fans get nostalgic about a 'Leeds season' and why Dundee United supporters should keep their heads down in Nigeria.

With over 700 terms from 89 countries (including 29 ways to describe a nutmeg), this is the definitive guide to the global language of football.