Brand Fusion - Purpose-driven brand strategy (Paperback)

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

General

Imprint:	De Gruyter
Country of origin:	Germany
Release date:	July 2022
First published:	2022
Authors:	Terry Smith • Tom Williams
Dimensions:	240 x 170 x 37mm (L x W x T)
Format:	Paperback - Paperback (DE)
Pages:	620
ISBN-13:	978-3-11-071834-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-11-071834-0
Barcode:	9783110718348

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