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It's Our Research: Getting Stakeholder Buy-in for User Experience
Research Projects discusses frameworks, strategies, and techniques
for working with stakeholders of user experience (UX) research in a
way that ensures their buy-in. This book consists of six chapters
arranged according to the different stages of research projects.
Topics discussed include the different roles of business,
engineering, and user-experience stakeholders; identification of
research opportunities by developing empathy with stakeholders; and
planning UX research with stakeholders. The book also offers ways
of teaming up with stakeholders; strategies to improve the
communication of research results to stakeholders; and the nine
signs that indicate that research is making an impact on
stakeholders, teams, and organizations. This book is meant for UX
people engaged in usability and UX research. Written from the
perspective of an in-house UX researcher, it is also relevant for
self-employed practitioners and consultants who work in agencies.
It is especially directed at UX teams that face
no-time-no-money-for-research situations.
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