It's Our Research - Getting Stakeholder Buy-in for User Experience Research Projects (Paperback, New)

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

General

Imprint:	Morgan Kaufmann Publishers In
Country of origin:	United States
Release date:	March 2012
First published:	April 2012
Authors:	Tomer Sharon
Dimensions:	235 x 191 x 14mm (L x W x T)
Format:	Paperback
Pages:	240
Edition:	New
ISBN-13:	978-0-12-385130-7
Categories:	Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	0-12-385130-0
Barcode:	9780123851307

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!