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Beer culture has grown exponentially in the United States, from the
days of Prohibition to the signing of HR 1337 by then-President
Jimmy Carter, which legalized homebrewing for personal and
household use, to the potential hop shortage that all brewers are
facing today. This expansion of the culture, both socially and
commercially, has created a linguistic and cultural turn that is
just now starting to be fully recognized. The contributors of Beer
Culture in Theory and Practice: Understanding Craft Beer Culture in
the United States examine varying facets of beer culture in the
United States, from becoming a home brewer, to connecting it to the
community, to what a beer brand means, to the social realities and
shortcomings that exist within the beer and brewing communities.
The book aims to move beer away from the cooler and taproom, and
into the dynamic conversation of Popular and American cultural
studies that is happening right now, both within and outside of the
classroom.
Health Communication and Sport: Connections, Applications, and
Opportunities aggregates sport and health communication into a
collective resource that advances scholarly inquiry at the
intersection of these two fields. Through bringing together a
collaborative of scholars and practitioners who are doing work in
areas ranging from mental health, to media, to youth sports, and
social media, this volume evaluates health communication issues in
sport contexts and inspires work that will answer contemporary
questions and problems.
CTE, Media, and the NFL: Framing a Public Health Crisis as a
Football Epidemic examines the central role of media in
constructing an entangled relationship between chronic traumatic
encephalopathy (CTE) and the National Football League (NFL),
challenging a predominately symbiotic sports/media complex. The
authors of this book analyze more than a decade of media coverage,
along with three prominent films, to unpack how media discourse
resurrects CTE, a preventable degenerative brain disease linked to
boxing in 1928, and subsequently frames it as a football epidemic
dating back to 2005. The authors position CTE as a public health
crisis, whereby media coverage of CTE and the NFL's vigorous
reliance on controversial published research by the Mild Traumatic
Brain Injury (MTBI) Committee parallels the moral panic of the
HIV/AIDS epidemic and Big Tobacco's manufacturing of doubt through
faulty science. This book argues that the continued aspiration and
idolization of the NFL, and its lack of accountability for health
concerns surrounding brain injuries, highlight the firm grasp of
hegemonic masculinity on the ideology of American football -
further problematizing media's glorification of the sport. Scholars
of sports media, health communication, and general media studies
will find this book particularly useful to discuss longitudinal
effects of media framing centered on critical health risks in sport
and the challenge of translating accurate scientific knowledge to
the public domain.
Beer culture has grown exponentially in the United States, from the
days of Prohibition to the signing of HR 1337 by then-President
Jimmy Carter, which legalized homebrewing for personal and
household use, to the potential hop shortage that all brewers are
facing today. This expansion of the culture, both socially and
commercially, has created a linguistic and cultural turn that is
just now starting to be fully recognized. The contributors of Beer
Culture in Theory and Practice: Understanding Craft Beer Culture in
the United States examine varying facets of beer culture in the
United States, from becoming a home brewer, to connecting it to the
community, to what a beer brand means, to the social realities and
shortcomings that exist within the beer and brewing communities.
The book aims to move beer away from the cooler and taproom, and
into the dynamic conversation of Popular and American cultural
studies that is happening right now, both within and outside of the
classroom.
CTE, Media, and the NFL: Framing a Public Health Crisis as a
Football Epidemic examines the central role of media in
constructing an entangled relationship between chronic traumatic
encephalopathy (CTE) and the National Football League (NFL),
challenging a predominately symbiotic sports/media complex. The
authors of this book analyze more than a decade of media coverage,
along with three prominent films, to unpack how media discourse
resurrects CTE, a preventable degenerative brain disease linked to
boxing in 1928, and subsequently frames it as a football epidemic
dating back to 2005. The authors position CTE as a public health
crisis, whereby media coverage of CTE and the NFL's vigorous
reliance on controversial published research by the Mild Traumatic
Brain Injury (MTBI) Committee parallels the moral panic of the
HIV/AIDS epidemic and Big Tobacco's manufacturing of doubt through
faulty science. This book argues that the continued aspiration and
idolization of the NFL, and its lack of accountability for health
concerns surrounding brain injuries, highlight the firm grasp of
hegemonic masculinity on the ideology of American football -
further problematizing media's glorification of the sport. Scholars
of sports media, health communication, and general media studies
will find this book particularly useful to discuss longitudinal
effects of media framing centered on critical health risks in sport
and the challenge of translating accurate scientific knowledge to
the public domain.
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