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Compulsive buying is a shopping addiction with worldwide prevalence
that causes significant emotional, financial, and social problems
for those afflicted by it. While most research has focused on the
problem and its consequences, this book examines the intersections
between consumer traits, self-regulation, ethical considerations,
and compulsive buying. Compulsive Buying: Consumer Traits,
Self-Regulation, and Marketing Ethics presents a model on consumer
trait predictors of compulsive buying as well as guidelines for
consumers, government policymakers, and companies.
This book sheds light on marketing effectiveness and accountability
marketing in small and medium-sized enterprises (SMEs). Using a
multi-method investigation, it includes a knowledge inquiry of
marketing knowledge and customer knowledge, a qualitative inquiry
utilizing semi structured interviews and thematic data analysis, a
quantitative analysis utilizing survey and structural equations
modelling, and a case study that employs both narrative
(storytelling) data analysis and an accountability audit with a
techno marketing SME. SMEs generally face financial constraints
that limit their ability to carry out the marketing function.
Addressing this limitation, the author presents conceptual models
based on the resource based view and the knowledge based view to
show how marketing capabilities can lead to performance improvement
in the SMEs. The lessons learnt provide guidance in the practice of
marketing for small and medium firms to be more effective in their
marketing investments and make wiser marketing decisions. This book
will prove useful for both researchers and practitioners by
extending knowledge on marketing performance management in the
SMEs.
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