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Books > Social sciences > Psychology > Abnormal psychology
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Compulsive Buying - Consumer Traits, Self-Regulation, and Marketing Ethics (Hardcover)
Loot Price: R2,259
Discovery Miles 22 590
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Compulsive Buying - Consumer Traits, Self-Regulation, and Marketing Ethics (Hardcover)
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Total price: R2,279
Discovery Miles: 22 790
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Compulsive buying is a shopping addiction with worldwide prevalence
that causes significant emotional, financial, and social problems
for those afflicted by it. While most research has focused on the
problem and its consequences, this book examines the intersections
between consumer traits, self-regulation, ethical considerations,
and compulsive buying. Compulsive Buying: Consumer Traits,
Self-Regulation, and Marketing Ethics presents a model on consumer
trait predictors of compulsive buying as well as guidelines for
consumers, government policymakers, and companies.
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