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Compulsive Buying - Consumer Traits, Self-Regulation, and Marketing Ethics (Hardcover) Loot Price: R2,855
Discovery Miles 28 550
Repayment Terms: R268 pm x 12*
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Compulsive Buying - Consumer Traits, Self-Regulation, and Marketing Ethics (Hardcover): Trevor A. Smith, Kenroy C. Wedderburn

Compulsive Buying - Consumer Traits, Self-Regulation, and Marketing Ethics (Hardcover)

Trevor A. Smith, Kenroy C. Wedderburn

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Loot Price R2,855 Discovery Miles 28 550 | Repayment Terms: R268 pm x 12*

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Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

General

Imprint: Lexington Books
Country of origin: United States
Release date: October 2021
Authors: Trevor A. Smith • Kenroy C. Wedderburn
Dimensions: 227 x 161 x 17mm (L x W x T)
Format: Hardcover
Pages: 166
ISBN-13: 978-1-79364-573-9
Categories: Books > Social sciences > Psychology > Abnormal psychology
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-79364-573-6
Barcode: 9781793645739

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