Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

This collection summarises key advances in crop modelling, with a focus on developing the next generation of crop and whole-farm models to improve decision making and support for farmers. Chapters in Part 1 review advances in modelling individual components of agricultural systems, such as plant responses to environmental conditions, crop growth stage prediction, nutrient and water cycling as well as pest/disease dynamics. Building on topics previously discussed in Part 1, Part 2 addresses the challenges of combining modular sub-systems into whole farm system, landscape and regional models. Chapters cover topics such as integration of rotations and livestock, as well as landscape models such as agroecological zone (AEZ) models. Chapters also review the performance of specific models such as APSIM and DSSAT and the challenges of developing decision support systems (DSS) linked with such models. The final part of the book reviews wider issues in improving model reliability such as data sharing and the supply of real-time data, as well as crop model inter-comparison. With its distinguished editor and range of experienced and expert chapter authors, this collection will be a standard reference for crop modellers and developers of decision support systems to improve the efficiency and sustainability of farming.

Soil Physical Chemistry, Second Edition takes up where the last edition left off. With comprehensive and contemporary discussions on equilibrium and kinetic aspects of major soil chemical process and reactions this excellent text/reference presents new chapters on precipitation/dissolution, modeling of adsorption reactions at the mineral/water interface, and the chemistry of humic substances. An emphasis is placed on understanding soil chemical reactions from a microscopic point of view and rigorous theoretical developments such as the use of modern in situ surface chemical probes such as x-ray adsorption fine structure (XAFS), Fournier transform infrared (FTIR) spectroscopies, and scanning probe microscopies (SPM) are discussed.