|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Hardcover)
Loot Price: R9,187
Discovery Miles 91 870
|
|
|
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
|
Economic growth is directly impacted by a multitude of different
industries; in recent years, the service industry has emerged has a
significant contributor to the global economy. As such, the
effective management of this sector has become a widely studied
topic. The Handbook of Research on Promotional Strategies and
Consumer Influence in the Service Sector is an authoritative
reference source for the latest research on emerging methods for
innovative service design and delivery, examining how growing
customer expectations and global competition has influenced this
industry. Featuring quality factors, marketing tools, and the
effects of consumer behavior, this publication is ideally suited
for researchers, professionals, and academicians actively involved
in the service industry.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
