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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Hardcover)
Loot Price: R9,541
Discovery Miles 95 410
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 10 - 15 working days
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Economic growth is directly impacted by a multitude of different
industries; in recent years, the service industry has emerged has a
significant contributor to the global economy. As such, the
effective management of this sector has become a widely studied
topic. The Handbook of Research on Promotional Strategies and
Consumer Influence in the Service Sector is an authoritative
reference source for the latest research on emerging methods for
innovative service design and delivery, examining how growing
customer expectations and global competition has influenced this
industry. Featuring quality factors, marketing tools, and the
effects of consumer behavior, this publication is ideally suited
for researchers, professionals, and academicians actively involved
in the service industry.
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