Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Hardcover)

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	April 2016
First published:	2016
Editors:	Upendra Singh Panwar • Raj Kumar • Nilanjan Ray
Dimensions:	229 x 152 x 29mm (L x W x T)
Format:	Hardcover
Pages:	501
ISBN-13:	978-1-5225-0143-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-5225-0143-6
Barcode:	9781522501435

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