This study introduces and systematizes the concept of global modernity as a paradigm for the analysis of the contemporary era. Building on Parson's distinction between social, cultural, personal and organismic systems, it presents a four-dimensional scheme that aims to identify modernity's key structural components. Each dimension is explored in turn, highlighting different aspects of the modern condition. While focusing on universal features, the scheme leaves ample room for capturing cross-regional diversity. The book's key argument is that we have entered a new phase of global, polycentric modernity which brings to a close several centuries of Western world domination and gives rise to a new world order.

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Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. Key Features Offers an interdisciplinary view: The authors draw on a variety of sources, including important intercultural and organizational theories in the intercultural communication and international business disciplines. Provides an innovative perspective: This book presents cutting-edge viewpoints on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business. Presents an integrated, action-oriented framework: The integrated framework for understanding intercultural communication and international business focuses on essential principles and practices necessary for developing a cosmopolitan orientation. Introduces different ways of conducting business around the world: The text provides insights into "doing" business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Includes a regional resource guide: The authors encourage readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance. Intended Audience This is an excellent text for advanced courses in intercultural communication, business communication, international business, and organizational communication as found in departments of communication and business.