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Communicating Globally - Intercultural Communication and International Business (Paperback)
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Communicating Globally - Intercultural Communication and International Business (Paperback)
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Communicating Globally: Intercultural Communication and
International Business uniquely integrates the theory and skills of
intercultural communication with the practices of multinational
organizations and international business. Authors Wallace V.
Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope
provide students with a cultural general awareness of diverse world
views, valuable insights on understanding and overcoming cultural
differences, and a clear path to international business success.
Key Features Offers an interdisciplinary view: The authors draw on
a variety of sources, including important intercultural and
organizational theories in the intercultural communication and
international business disciplines. Provides an innovative
perspective: This book presents cutting-edge viewpoints on
cosmopolitan communication, global leadership, cultural synergy,
and the dynamic processes affecting international business.
Presents an integrated, action-oriented framework: The integrated
framework for understanding intercultural communication and
international business focuses on essential principles and
practices necessary for developing a cosmopolitan orientation.
Introduces different ways of conducting business around the world:
The text provides insights into "doing" business abroad by
examining significant geographic regions and emphasizing cultural
themes and patterns, business conduct and characteristics, and
emerging trends. Includes a regional resource guide: The authors
encourage readers to continue their own cross-cultural or
international business research, personally transforming their
understanding into individually instructive significance. Intended
Audience This is an excellent text for advanced courses in
intercultural communication, business communication, international
business, and organizational communication as found in departments
of communication and business.
General
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